Synaptitude and Martin Dawes Analytics Accelerate Business Value with New Partnership

Synaptitude and Martin Dawes Analytics Accelerate Business Value with New Partnership

“Powered by Lavastorm” Certification Enables Synaptitude to Deliver Better, Faster & More Affordable Revenue Assurance and Inventory Management Engagements for Telecom and Utilities Clients Worldwide
FOR IMMEDIATE RELEASE
New York, NY and Boston, MA, March 15, 2010

Synaptitude Inc., and Martin Dawes Analytics (MDA) today announced that Synaptitude is now a ‘Powered by Lavastorm” professional services partner. Synaptitude’s services, at the intersection of business and information technology, helps their clients run their businesses and organizations more efficiently. With this new certification, Synaptitude will help its customers improve their business performance and realize quicker value from Martin Dawes Analytics’ agile process analytic software.

Using the Lavastorm Analytic Platform, telecom and utility providers can increase cash generation from complex procedures which depend on data- and logic-intensive order-to-cash processes. MDA’s software is comprised of robust analytics and automated controls which allow organizations to address both their traditional needs and their forward-looking initiatives with unprecedented speed and value.

“MDA’s Lavastorm Analytic Platform can have a significant and immediate impact on the speed, quality and profitability of data- and logic-intensive services engagements. In addition, it enables the successful pursuit of engagements that may not have previously been economically feasible for the partner or the client,” said John Karanikolas, President of Synaptitude. “We are delighted to become a ‘Powered by Lavastorm’ partner and to helping organizations deliver significant improvements to their business, finance and IT operations.”

“Synaptitude’s expertise delivering revenue assurance and inventory management to telecommunications clients is a great fit with our solutions and customer base,” said Steve Allor, VP of Worldwide Sales at MDA. “We already see a number of opportunities to bring our combined strengths to bear in addressing critical order-to-cash issues with our customers.”

Additionally, Mr. Allor will be speaking at Telestrategies’ RA and Management 2010 conference on March 16th in Phoenix, Arizona, with Atilla Tinic, Vice President of Billing, RA and Corporate Systems at tw telecom, an MDA customer. Their talk will focus on The Continuous Evolution of the RA Capability, and the role the Lavastorm Analytic Platform played.

Shannon Hladky, Vice President at Synaptitude, will also be speaking at this event, for a session on Recovering Revenue through Effective Network Invoice Validation. He will present jointly with David Lee, Vice President Finance at British Telecom Global Services, where they will describe how this $9B operating unit transformed its billing operations into a self-billing model and achieved a 15% increase in revenue realization.

About Synaptitude

Synaptitude provides transformational enterprise and technology solutions to some of the most recognized names in global business. Synaptitude has delivered solutions to users in over 40 countries, and has worked with partners located in the major business centers of North America, South America, Europe, and Asia. Synaptitude’s consultants are among the most experienced, most capable in the industry. In addition to direct experience, many of Synaptitude’s consultants hold advanced degrees and industry certifications. For more information about Synaptitude’s solution capabilities, please visit www.SynaptitudeConsulting.com.

About Martin Dawes Analytics

Martin Dawes Analytics is a global process analytics software company focused on maximizing cash from and improving the performance of complex processes. The Lavastorm Analytic Platform provides data and logic transparency at the atomic level, scales to any level of complexity, is extensible across the order-to-cash process, and delivers both ad hoc analytics and automated controls within one analytic environment. This capability delivers powerful solutions, such as revenue assurance, fraud management, cost validation, customer management, risk management, and core data analytics. For more information, visit www.mda-data.com or call +1 617 345 5422 ext. 244.

Media Contact:

Eric Nelson
Managing Principal
Synaptitude
enelson@synaptitudeconsulting.com
888-221-6341

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